Brochures have different categories depending on the content that they will present, as well as the amount of space, and type of fold. Let’s see to the main categories based on the amount of pages / space and folds:

Flyer / Insert:

it’s the starting point for brochures it’s a no-fold, single page, format it can be single (only front) or double (front & back) sided. The usual size is any measure up to a single LTR sized page 8’5 x 11’. Their strong point is their reduced printing costs making it a sound choice for quantity over quality approach ideal for massive handouts for single events and new products or services to be presented as stand-alone designs within the corporate releases.

Small Bi-fold:

the first level of design complexity, a single page folded into two sections (left and right) with content on both the front & back. It’s a 4 panel long design with the option to include additional pages. The only limitation with additional pages / panels is that the total amount of panels / pages needs to be a multiple of 4. The Small bi-fold measures are 11’ x 8.5’ Single LTR page (Flat extended) or 5.5’ x 8.5’ (folded). The additional division on panels makes it ideal to introduce new features or products as well as recent changes that you would like to announce like new staff members and a brief summary of their capabilities.

Tri-fold:

the next level in terms of design complexity it’s a single page folded in three sections (right, middle & left) with content on both sides making a 6 panel long design. The standard measure is 11’ x 8.5’ single LTR page (flat extended) or 3.5’x8.5’ (folded) and alternative is a 14’ x 11’ Single Legal sized page (flat extended) or 4.5’ x11’ (folded). The Workhorse of the family. Its an ideal design to cover any topic from general corporate information to new releases or upcoming projects its division on panels allows for brief summaries on different topics though its best to keep a sharp focus on no more than one or two topics while still having space for contact information to be reached. Its versatility together with a professional design that will allow it to weather the pass of time makes it a sound choice for general purposes.

Roll-fold & Double Gate-fold:

these are both 8 panels long designs that is: a 14’ x 11’ Legal sized page (flat extended) or 3.5’ x11’ (folded). The main difference is the type of fold. While the Roll-fold will fold completely from left to right. The Double Gate-fold will first fold both outermost panels towards the center and then by the middle. From 14’ x11’ to 7’x11’ to finally reach the fully closed measure 3.5’ x 11’. Such distinction on the fold type will need to be taken into account as to where to place the content highlights on the design. The double fold design is used to build suspense and momentum for the presentations’ main points. The 8 panels allow for a brief company summaries with enough details to portray your business, its capabilities, strong points and even your senior staff members to complete the picture.

Standard Bi-fold:

just like the smaller version, it is a four panel long design (left and right on both front and back) with the option to include additional pages. The only limitation with additional pages / panels is that the total amount of panels / pages needs to be a multiple of 4. The Standard version of the bi-fold’s measures are 17’ x 11’ two LTR sized pages (Flat extended) or 8.5’ x 11’ (folded). Such designs are traditionally used for project presentations, for catalogs and in some cases with the inclusion of pockets as marketing packages. The ability to include additional pages make this design type a versatile selection and ideal for longer presentations or addressing multiple topics for yearly releases, without the need to compromise on content amounts.

Large Tri-fold:

the big brother of the tri-fold brochures is three sections (right, middle & left) with content on both sides making a 6 panel long design. The measure of this version is 25.5’ x 11’ that’s 3 LTR pages side by side (flat extended) or 8.5’x11’ (folded). This version is used to increase the shock and awe factor of the design as well as the additional design surface for content. In some cases, customized large Tri-folds include a pocket for inserts converting it into a unique marketing package for meetings.